How to do marketing of accounting and tax business

-

Creative marketing strategies for promoting Accounting and Tax business

marketing of accounting business

Marketing an accounting and tax business can be challenging, but there are several strategies that can help you to reach your target market and attract new clients. Below are few tips that can be useful 

1.Create a referral program: Encourage your existing clients to refer their friends, family and colleagues to your accounting and tax business. You can offer them a discount or a gift card as a token of appreciation for each referral that converts into a client.

2.Host a webinar or a workshop: Share your knowledge and expertise on the latest tax laws and regulations, and offer practical tips on how to save money on taxes. This will help you to position yourself as an authority in the industry and generate new leads.

3.Leverage Email Marketing: Send out regular newsletters or email campaigns to your current and potential clients, keeping them informed about the latest tax changes, new services you offer and other relevant information.

4.Partner with other businesses: Partner with other businesses in your community to offer bundled services. For example, you can partner with a financial advisor to offer financial planning and tax services to clients.

5.Use Influencer Marketing: Reach out to influencers in your industry and ask them to promote your services. They can help you to reach a wider audience and generate more leads. Though not recommendatory but proved good way of marketing on other business models.

6.Create a blog: Create a blog on your website and use it to share industry insights, tips, and advice. This will help you to position yourself as an expert in your field, and it will also provide valuable information to your clients.

7.Offer a free trial: Give potential clients the opportunity to try out your services for free. This can help them to see the value of your services and make a decision to become a regular client. Use it with utmost care, as it can land into heavy workload on due dates. 

8.Create a video series: Create a series of videos that explain different tax-related topics in an easy-to-understand manner. Share these videos on social media and your website to educate your target market and position yourself as an expert in your field. Social media platforms, such as LinkedIn, Facebook, Twitter and Instagram, are powerful tools for connecting with potential clients. Use them to share industry insights, promote your services, and engage with your audience.

9.Attend trade shows and conferences: Attend trade shows and conferences related to accounting and taxes. This will give you an opportunity to network with other professionals and showcase your services to potential clients. Believe or not, but conferences can give you good network with knowledge. Attending conferences will not be wastage of time. 

10.Use Case Studies and Testimonials: Share case studies and testimonials from your satisfied clients on your website and social media platforms. This will help to build trust and credibility with potential clients.

In nutshell, there are several marketing (that may not be listed above/out of my mind) strategies that can be used to promote an accounting and tax business. By using a combination of these strategies, you can effectively reach your target market, generate leads, and build a strong client base. It's important to stay creative and consistent in your efforts and to always keep in mind your target market and what they are looking for.

Comments

Post a Comment

Popular posts from this blog

PF payment due dates for the FY 2020-21 for tax audit reporting

-
Image
PF payment due dates for the FY 2020-21 for the purpose of tax audit reporting While preparing Tax Audit Report in Form 3CD it is important to fill due date of payment to various Employees contribution fund and actual payment of the contribution. i.e  "Details of contributions received from employees for various funds as referred to in section  36(1)(va)" Most commonly reported funds under the clause are EPF and ESIC. If there is delay in the payment of the contributions of PF and ESI may result in disallowance of the payment of contribution. Here is the chart of the due dates under EPF and ESIC for the FY 2020-21 for quick reference  PF payment due dates for the FY 2020-21 Period Due date Day Extended date Reference Apr-20 15/05/2020 Friday                                -                           -   May-20 15/06/2020 Monday                  
Continue Reading

PF payment due dates for the FY 2021-22 for reporting u/s 36(1)(va)

-
Image
PF payment due dates for the FY 2021-22 for the purpose of tax audit reporting Reporting under clause 20 (b) of Form 3CD requires due dates of payment to various Employees contribution fund. i.e  "Details of contributions received from employees for various funds as referred to in section  36(1)(va) " Here " due date " means the date by which the assessee is required as an employer to credit an employee's contribution to the employee's account in the relevant fund under any Act, rule, order or notification issued thereunder or under any standing order, award, contract of service or otherwise. Most commonly reported funds under the clause 20(b) are EPF and ESIC. If there is delay in the payment of the contributions of PF and ESI result in disallowance of the payment of contribution. Here is the chart of the due dates under EPF and ESIC for the FY 2021-22 for quick reference. PF payment due dates for the FY 2021-22 Period Due date Day
Continue Reading

Format of shorter notice consent for AGM (Annual General Meeting)

-
Image
Format of shorter notice consent for AGM (Annual General Meeting) Background The Companies Act mandates companies to issue a notice to members calling a general meeting at least 21 clear days before the date of the meeting. Sometimes, the matters in urgency require quick decision making and in such circumstances, the companies may go for calling general meetings at shorter notice. However, in case of the private limited companies the period can be less than 21 days as provided in the Articles of Association (AOA). Provision and Rule As per the provisions of Section 101 (1) of the Companies Act, 2013, every general meeting of a company may be called by giving not less than twenty-one days clear notice in writing or through electronic mode in such manner as provided under Rule 18 of Companies (Management and Administration) Rules 2014. What is Consent for shorter notice? It is permission obtained by the company from its shareholders, in advance, to call a general meeting at an earlier da
Continue Reading

PF payment due dates for the FY 2022-23 for reporting u/s 36(1)(va)

-
Image
PF payment due dates for the FY 2022-23 for the purpose of tax audit reporting Reporting under clause 20 (b) of Form 3CD requires due dates of payment to various Employees contribution fund. i.e  "Details of contributions received from employees for various funds as referred to in section  36(1)(va) " Here " due date " means the date by which the assessee is required as an employer to credit an employee's contribution to the employee's account in the relevant fund under any Act, rule, order or notification issued thereunder or under any standing order, award, contract of service or otherwise. Most commonly reported funds under the clause 20(b) are EPF and ESIC. If there is delay in the payment of the contributions of PF and ESI result in disallowance of the payment of contribution. Here is the chart of the due dates under EPF and ESIC for the FY 2022-23 for quick reference. PF payment due dates for the FY 2022-23 Period Due Date Day Extended D
Continue Reading

Letter of Authority for Tax Practitioners (Income tax)

-
Image
LETTER OF AUTHORITY I/We ________________ Proprietor/Partner/Director of _______________________ hereby authorize Mr/Mrs/ CA __________________________ [   to appear, represent and settle on my/our behalf the Income tax assessment proceeding/s before the Income tax officer / Assistant/Dy. / Commissioner of Income tax or in appeal before the Appellate Assistant Commissioner of Income   Tax, Commissioner of Income tax (Appeal) or the Appellate tribunal or the Board of Direct taxes for the assessment year 20XX-XX and   [ to produce accounts and documents / statements and to receive on my/our behalf any notice or documents / statements issued in connection with the said proceedings ] or/and [ to apply for, obtain and receive refund order in respect of the said assessment (if any) and ] or/and [ to apply for copies of the Income tax assessment order, the Appellate order or the order of the Commissioner of Income tax, the Central Board of Direct-taxes ] . I/
Continue Reading